Why New Year's Resolutions Don't Work

“It is a trap for a man to dedicate something rashly and only later to consider his vows.” -Prov. 20:25

Yes, it’s that time of the year once again. With the changing of the calendar, and a fresh 365 out in front of us, there are a few traditions that we all must endure. For the next few weeks you will have to scribble out 2009 more times than you can count. The NCAA and its high-paying sponsors will force feed you a full course of meaningless college bowl games. You will be subjected to endless dieting & health club commercials with promises to help you shed those holiday pounds. And of course, it wouldn’t be a new year in America without January’s most overused and hackneyed phrase; The New Year’s Resolution.

Don’t get me wrong. I think that goals are one of the most important and integral steps in achieving positive change in a person’s life. I’m sure that there was also a time in our history when the word “resolution” actually meant something to people. After all, Webster’s Dictionary defines the term as, “the act of determining upon an action or course of action” and the root word resolve is defined as a “firmness of purpose.” Sounds pretty impressive, doesn’t it?

However, somewhere along the way, this powerful term of solemn commitment and dogged determination became more of a weak suggestion or impotent recommendation (remember those two dozen U.N. Resolutions passed against Iraq?). Perhaps it took place around the same time that “until death do us part” became “until something better or more exciting comes along.” Or maybe it was sometime after we witnessed yet another political campaign promise “change”, only to quickly turn back to business as usual as soon as their feet hit the beltway. With so many promises broken, and so few people who say what they mean and mean what they say, is it any surprise that we find it so easy to break these annual pledges to ourselves?

So this year, as we begin a new decade in each of our lives, let’s go ahead and strike the word “resolution” from our vocabulary and truly start anew. I propose that we choose a different term to describe our new year’s commitment to modify our behavior. Except this time, I think we should choose one that packs a little punch, and includes a true commitment to lifelong change. I think it’s time for all of us to make our very first New Year’s Covenant.

The term “covenant” is actually not a new concept at all, but rather the revival of an age-old one. In ancient times, when men made a covenant, they would cut the flesh of animals and walk in a figure 8 pattern between the torn pieces of flesh. This action signified a bond “unto death” and the commitment had two components. First, the covenantor was submitting himself or herself to a literal death as punishment for breaking the covenant, thus suffering the same fate as the sacrificed animals. Second, the act signified a death to one’s selfish agenda and ego-centrism. From the time of the covenant commitment, life became less about the individual’s comfort, and more about a commitment to the vow which they have made.

Somewhere along the way, resolution became something you try. A covenant is something you’re willing to die for. It’s that type of tenacity and unflinching determination that brings about true and lasting change in our lives. No challenge, setback, or misstep will keep you from fulfilling your covenant promise. If you fall, you get back up. If you fail, you give it another go. If people tell you that you can’t, you just smile politely and walk away telling yourself, “Yes, I can. Yes, I can!” That type of true, passionate resolve will ensure that you see your goals accomplished and your dreams become reality in 2010…and many more years to come!

Author’s Note: One of my New Year’s covenants is to post informative & inspiring content on this blog more often. Take a minute and let me know one of your new year’s covenants in the comment section below. God bless, and have a happy new year!

There's a Reason the Grass Looks Greener...

“If the grass looks greener on the other side of the fence, you can rest assured that the water bill is higher there too.” –Maya Angelou

This is probably one of the best quotes I’ve read in a long time, and it’s so apropos when it comes to entrepreneurship. As a real estate agent, I have witnessed this “grass is always greener” mentality for many years. I have witnessed countless mortgage brokers, title agents, and real estate agents hop from company to company looking for that “right fit”. When business doesn’t take off for them like a rocket at the new company, their instinct is to immediately start looking for a new place to go. After all, it has to be the company, right? It couldn’t possibly be a problem with their work ethic, marketing plan, or implementation, could it?

I have seen this same phenomenon at work with friends and family members who are always involved with the latest network marketing or MLM craze. From Amway to Mary Kay, Noni Juice to Creative Memories, there is always a new get rich quick scheme that is going to solve all of their financial problems. When the “pie-in-the-sky” promise doesn’t immediately come to fruition, they fall hook line and sinker for the next “opportunity” that comes along. I am always amused when I get the same pitch as I’ve heard so many times before about how this new endeavor is “different” and it is a “ground floor” opportunity. Boy, if I had a nickel for every time I….Oh well, I digress.

Now don’t get my wrong, I am in no way criticizing the MLM companies. I don’t doubt their success stories for a second. In fact, I embrace their success stories and wish more people would learn from them. I can guarantee you that those who have achieved great success in any business, whether real estate, network marketing, or something completely different, did so by focusing their attention 100% on the task at hand. Successful people purpose in their hearts to do whatever it takes to achieve their goals. Their gaze is so fixed on the reward in front of them that they don’t have time to even look at the grass on the other side of the fence, much less determine whether or not it’s greener.

The point of Maya Angelou’s statement is this; If the grass is greener on the other side of the fence, there is good reason for it. The individual on the other side of the fence didn’t just get lucky, but rather made a sacrifice to do the things that other, less successful people were unwilling to do. It may have come in the form of a higher water bill, the expense and labor of applying fertilizer, or perhaps researching books and online articles on creating the perfect lawn. Whatever the difference was, it was not simply the location alone that made the grass greener. It was better decisions, harder work, and an unwavering attention to detail.

Whenever you find yourself tempted to start looking for the next big opportunity, ask yourself if you’ve really given everything to the last big opportunity. You may find that with a few small changes and a fresh commitment to doing the right things, you may just find success (and a greener lawn) right where you are.

Selling Ice to Eskimos?

I’ve heard it said that you can’t sell ice to an Eskimo and I must admit that it seems like a rather daunting task. You know…the whole supply and demand thing. I think the same could probably be said of Europeans, who for some strange reason insist on drinking their beverages at room temperature. Personally, I love the frozen stuff but I must admit that even I may give the “cold shoulder” to an ice salesman. After all, wouldn’t even we avid ice connoisseurs view it as an unnecessary luxury if we had to pay for on it a regular basis?

Consider the proverbial “wandering man in the desert.” During his journey across the hot, barren land he comes across a water salesman who just set up shop next to your ice selling business. At first, it seems like the perfect marriage, a win/win situation with both businesses servicing the needs of the other’s customer. The water salesman charges $1.00 per glass and you ask a relatively small $0.50 fee to top it off with some icy cool goodness. Our desert wanderer reaches into his pockets and finds his last $2.00, just enough to satisfy his craving for an icy cold glass of H20. However, to your overwhelming dissatisfaction, the thirsty man makes a decision that quickly turns your business model on its head. He opts to spend his money for 2 glasses of water, and passes on your frozen version of the same.

One would think that selling ice water to a man in the desert would be an extremely easy sale. But on closer examination, does this man really need the ice? The temperature at which he consumes the water is not nearly as important as drinking the water itself. After careful consideration, this man came to the logical conclusion that he was unlikely to pass too many water salesmen in the desert, and so he opted for an extra helping of hydration. Finding himself in a time of personal recession, with only $2.00 to his credit; our friend was forced to spend his money wisely.

During an economic downturn, individuals are forced to make extremely difficult decisions with the limited resources in their possession. Consumers eliminate flippant buying decisions, and begin to analyze each expense with a greater deal of caution. Therefore, it is extremely critical that entrepreneurs in these trying times make sure that their product or service is in fact filling a need in the marketplace, and not just a want or desire (think Starbucks).

Many times a recession lends itself to creating new needs in the marketplace, which opens up new opportunities for wealth and increase for those who can identify and meet those needs. Debt elimination, mortgage modification attorneys, and loss mitigation specialists have already begun to pop up to meet some of the obvious needs in the current marketplace. To one person, a recession and the accompanying corporate layoffs and high unemployment are a sign of doom and gloom, while to the opportunistic entrepreneur they are a path to unlimited riches.

I recently heard of a tremendous recession success story that was started in Silicon Valley, California. The company helps executives that have been fired from large corporations to write resumes, obtain additional training, and prepare to find a new job. They are hired by the HR department of the company making lay-offs, and their services are made a part of the terminated employee’s severance package. The company was started specifically to fill the need created by the economic downturn, and last year alone recorded over 3 million dollars in total sales. The entrepreneurs behind this company capitalized on an economy-specific opportunity, but oftentimes we also see location-specific opportunities present themselves during recessionary periods.

After the devastation of Hurricane Ike, and the great need for rebuilding in the area, a long-time friend of mine founded a construction business in Galveston, TX. As unemployment rates climb near 10%, and many small business owners are closing up shop, his business is expanding on a daily basis. He is just one of many who are finding needs in the current marketplace, as well as locations with a demand for their services, and are being rewarded handsomely for adequately meeting that need.

This same economic phenomenon is found in the Biblical story of Joseph. After accurately interpreting Pharaoh’s dream of anorexic bovine feeding on their obese counterparts, Joseph was given charge over the Egyptian leader’s entire kingdom. During the 7 years of abundant harvest, grain wasn’t such an easy commodity to sell (remember that whole Eskimo thing?) and Joseph did little more than preserve and maintain the wealth of the Kingdom. However, when the years of famine came, Joseph was well positioned to profit by selling his product to those who had a tremendous need for it. By being in the right place at the right time with the right product, Joseph’s business was able to thrive during a recession and accumulate untold wealth and possessions for Pharaoh.

It may seem counterintuitive to start a new business, or even expand an existing one, in the middle of what has been called, “The Greatest Financial Downturn since the Great Depression.” But a recession can actually be the perfect time for entrepreneurs to take action on their passions and ideas. There is certainly less competition during a recession, and many times during an economic slow down the prices for advertising, raw materials and other business essentials will drop significantly.

In fact, many of the nation’s most successful companies (General Electric, Southwest Airlines, & Microsoft, just to name a few) were started right in the middle of recessions. Why did these companies succeed, while most of their competitors were hemorrhaging cash, cutting production, and eliminating employees? It's because the visionaries that started these successful enterprises recognized a market need and then worked tirelessly to fill it. That union between the supply of a product or service combined with the market’s demand for it is the ultimate key to any thriving business, regardless of the economic climate in which it begins.

What opportunities are there in your area or market? What new needs have been created by recent events in your community, including the local impact of this current worldwide recession? How can your company fill those needs and capitalize on the growing demand in your specific niche? By opening up our minds and allowing God to reveal his ideas to us, we can see great prosperity in a time when the world is searching for answers. When the lost and suffering see our businesses thriving, we’ll begin to see the fulfillment of 1 Thessalonians 4:12, as our success begins to “win the respect of [the] outsiders.” It is then that we will see God’s entrepreneurial mandate begin to assist in the fulfillment of His higher priority, something affectionately known around Christian circles as “The Great Commission.”