Saturday, March 5, 2011

The Power of Passive Income

In 2005, Robert Allen released the New York Times bestseller entitled, “Multiple Streams of Income”. Though it was not an entirely new concept, the book certainly put a spotlight on the need for investors and entrepreneurs alike to focus on the creation of multiple revenue streams. However, as I pointed out in Part 2 of this series, many small business owners found that their pursuits for additional income only led them into a trap of creating 2 or 3 full time jobs for themselves. These hardworking individuals never saw the blissful ending they so earnestly desired because they didn’t understand which type of income they should be pursuing.

There are 2 major types of income: active income & passive income. Active income is defined as income that we derive from services actually performed. Another very technical term for active income is something referred to as, well…WORK! Most people consider it a 4-letter word, and one of life’s necessary evils. While it may be considered evil by some, it’s certainly not all that necessary. That is, if you are able to implement an effective strategy to create income that’s independent of your personal involvement.

Hard work is the backbone and foundation for any new business or entrepreneurial endeavor. Most start-ups require a great deal of time, energy and patience to get them off the ground. Unless you are fortunate enough to have incredibly deep pockets, the beginning weeks and months of your start-up will certainly be a grind. God-willing, you will eventually begin to make better money, and the business will start to experience success. That’s when you will come to a major crossroads in your organization. The decision you make at this juncture is imperative, with the answer paving the way to either a life of freedom or one of hard labor.

Passive income is defined as earnings an individual derives from a rental property, limited partnership, or other enterprise in which he/she is NOT ACTIVELY INVOLVED. The biggest preventer of “going passive” with your business is known as Parkinson’s law. The more we make, the more we have a tendency to spend. If we make the mistake of consuming all our profits, it leaves nothing for business development or the hiring and LEVERAGING of other people’s time and talents, which is the key to passive income. Too many entrepreneurs stop at a good income, satisfied to make ends meet, and possibly even attain a few nice things. Most never create a strategy to take a good income and make it great (primarily by making it passive) so they can focus their “active” time on another income stream or perhaps one of life’s other passions.

The parable of the talents is a great Biblical example of passive income in action, as the master earned a 100% rate of return by simply placing the responsibility in the hands of a capable assistant or employee to manage his business and finances. That should be the goal for each and every Christian entrepreneur. Create a business in an area you love, make a short-term sacrifice to create massive income, turn the income passive and then go fulfill your divine call. Whether God’s will for you is to open more businesses, go to the mission field, volunteer at your church or work at a homeless shelter, you need to have the freedom to go and do without the pressure of finances and the day to day work of your business. That’s the freedom that passive income provides and it gives you the power to do as you feel led, not as you feel forced to do to survive.
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